Our Story

Established in 2013 for our fellow Jeepers, Jeep On It (JOI) is a lifestyle brand for a Jeep Enthusiast that is ready for a lifetime of JOI Rides. 

 JOI was founded in Tampa Bay, Florida by a Jeep loving family. Our shared love and passion lead us to designing and building our very own line of Jeep gear. 

 The lifestyle of JOI is a traditional blend of the Jeep life with a modern twist for any Jeep Enthusiast that is ready for the ultimate trail ride. Grab onto the JOI lifestyle for the best JOI Ride you'll have in a long time!